The 5-Second Trick For Johnnie Walker Blue Label Ultra
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Inside our quest to the lightest bottle achievable, we took our eyesight to your workforce of expert glassmakers. Exploring styles and glassblowing procedures to minimise glass use without compromising durability.
This new, light-weight bottle is often a issue of exquisite attractiveness; but more importantly, it demonstrates what can be done In regards to lightweighting glass. We will keep on implementing these learnings across our selection, using far more progressive strides as we look to the future of Scotch.”
Johnnie Walker’s five years of study and development have meant the information gained is being utilized through the selection of Diageo products and solutions.
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We hope that our discoveries should have a favourable impact within the broader field and assistance find new alternatives for lighter, reduced carbon packaging alternate options.”
From peaty whisky to fruity whisky, lean on our qualified insights to find out the full assortment and character of various whisky flavours.
In conjunction with external glass makers, the brand rethought all components of how the bottle is built, manufactured and transported: from hand-blowing the glass, to utilizing a teardrop shape which, for The 1st time at any time, meant reforming the long-lasting Johnnie Walker square bottle.
. The Beforehand claimed ‘lightest fat Scotch whisky bottle’ was launched by a United kingdom retailer and weighed around 298 grams.
Made via a take a look at-and-study product with exterior glass makers, this mild-bodyweight bottle contains a handblown teardrop form that reimagines Johnnie Walker's iconic square style, exemplifies the future of light-weight, and can help find new options for lighter, decrease carbon packaging solutions.
We are listed here whenever you're wanting to take the plunge with Johnnie Walker and discover cocktail recipes, new products launches and the newest from our globe of whisky.
Five years in the past, Johnnie Walker set out with a certain ambition; to maneuver the spirits marketplace ahead. Acquiring found that many luxury categories have been heading in a whole new course – ‘sensitive’, in lieu of ‘significant’ – the manufacturer sought to experiment with amongst its most luxurious whiskies. Aiming to thrust the boundaries of lightweighting glass, all from the title of progress.
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit: Diageo Besides this, Diageo has announced click here that a royalty-absolutely free license for the patent will probably be available to anyone who wishes to hitch Johnnie Walker in its mission. Lindley mentioned: “Rather then hold this new know-how near our chest, we’re energized to offer a royalty-free of charge licence to our granted British isles patent to the entire world.
“Rather than hold this new knowledge close to our chest, we’re thrilled to be offering a royalty-totally free licence to our granted UK patent to the planet.
The expose of Johnnie Walker Blue Label Ultra alerts the brand name’s dedication to innovation, with hopes that the ground-breaking structure could encourage the more magnificent, light-weight, and small-carbon whisky bottles of tomorrow.
It is a a person-off bottle for now illustrating the art from the probable, for a design and style experiment and redefining lightweight as luxurious. We are going to keep on to apply these learnings through the wider Diageo variety.
That undertaking fell to Diageo’s world wide style director Jeremy Lindley. Energy and protection were Lindley’s priorities, but operate required to comply with kind. Just after learning that the In a natural way strongest form for glass could be the teardrop—The form it naturally assumes when liquid—Lindley and his group designed a teardrop with sq. sides, in a very nod to the traditional Johnnie Walker silhouette.
With our devoted focus on presenting lightness throughout each layout aspect, we released a exact lattice stopper, a bamboo body as well as a protective transportation box.